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Integration · Lead Sources

EZCRM + Google Forms

Every Google Form submission — enquiry forms, event sign-ups, quote requests — becomes a lead in EZCRM automatically.

How it works

Set up once, then it just runs.

Step 1

Connect your Google Form

Link the specific Google Form you want to capture leads from.

Step 2

Responses sync as leads

Every new form submission creates a lead in EZCRM with all form fields intact.

Step 3

Assigned and tracked

Leads route to the right rep or team the moment they arrive.

Why it matters

What this integration actually fixes.

Stop checking the response spreadsheet

Form responses show up directly in your pipeline instead of sitting in a Google Sheet nobody opens.

Works with any form you already built

No need to rebuild your enquiry, quote request or event forms elsewhere.

Full field context

Every custom field on your form travels with the lead into EZCRM.

FAQ

Google Forms integration, answered.

Can I connect more than one Google Form?

Yes, multiple forms can be connected and routed to different pipelines or teams.

What happens to my existing form responses?

Only new submissions after you connect the form sync automatically; historical responses can be imported separately via CSV.

Do I need to change my form fields?

No, EZCRM maps your existing fields; no rebuild required.

Does this work with Google Forms quizzes too?

Yes, any Google Form response — including quizzes and surveys used for lead qualification — can be synced.

See the Google Forms integration on your own pipeline.

30-minute demo, no slideware.

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