Real teams, real numbers.
Three sales teams — retail, real estate and manufacturing — on what changed after they moved off spreadsheets and personal WhatsApp onto EZCRM.
Millat Electronics
Consumer electronics retail & distribution
Millat Electronics runs seasonal festival campaigns to a base of thousands of retail and distribution contacts — but broadcasts used to go out from a personal phone, with no way to track delivery, reads or follow-up. On EZCRM’s official WhatsApp Business API, the team now pre-loads approved festival templates, segments contacts by purchase history, and tracks read receipts in real time. Their most recent festival broadcast alone was directly attributed to ₹18L in follow-up sales, with a 71% read rate across the full send.
“We used to send festival offers from my personal phone and hope for the best. Now we know exactly who read it, who clicked, and who’s ready to buy.”
Farhan Sheikh, Sales Head, Millat Electronics
Vertex Realty
Residential real estate sales
Vertex Realty’s sales team was losing site-visit leads to slow follow-up and manual tracking — site coordinators exported CSVs from a shared spreadsheet before every review meeting, and by the time a lead was called back, interest had cooled. Moving lead capture, round-robin assignment and reminders onto EZCRM closed that gap: automated reminders and a live pipeline view mean no lead sits unclaimed, and site-visit show-up rates nearly doubled. Their monthly performance review — once a full day of manually compiling numbers — now takes about five minutes.
“Our monthly review used to eat a full day. Now I open the dashboard and it’s done in five minutes.”
Sunita Rao, Managing Partner, Vertex Realty
Shakti Pumps & Motors
Industrial pump & motor manufacturing
Shakti Pumps & Motors receives a steady stream of inbound enquiries from IndiaMART and JustDial, but with leads landing in a shared inbox and no routing, first response could take hours — long enough for a buyer to call a competitor instead. With EZCRM’s Lead Integration Hub auto-syncing both sources and round-robin assignment routing enquiries the moment they land, average first response dropped from 4 hours to 3 minutes. Quotations moved just as fast: GST-correct quotes with HSN/SAC codes now go out in under 2 hours instead of 2 days.
“Speed is the only thing that matters with IndiaMART leads. We used to lose orders waiting to call back. Now we’re usually first.”
Nitin Agarwal, Owner, Shakti Pumps & Motors
Your team could be next.
30-minute demo, no slideware.