EZCRM + Google Ads Leads
Lead form extensions from Google Search and Display ads land straight in EZCRM, with the campaign that generated them.
How it works
Set up once, then it just runs.
Connect your Google Ads account
Authorize EZCRM to read lead form submissions from your Google Ads account.
Lead form submissions sync in real time
Every completed lead form extension pulls into EZCRM with the campaign, ad group and keyword attached.
Routed and followed up
New leads are assigned automatically, so paid clicks don’t sit untouched.
Why it matters
What this integration actually fixes.
Attribution that survives past the click
See which campaign, ad group and keyword actually produced a lead, not just a form fill.
Faster follow-up on paid leads
Google Ads leads expect a quick response; automatic routing means no lead waits for someone to check the Ads dashboard.
Spend decisions backed by pipeline data
Compare cost-per-lead against what actually converts to a deal in EZCRM, not just form-fill counts.
Google Ads Leads integration, answered.
Does this work with Search, Display and YouTube lead form ads?
Yes, any Google Ads campaign using the native lead form extension is supported.
Do I still need Google Ads for reporting?
Yes. This syncs leads into EZCRM; campaign spend and impression reporting still live in Google Ads.
How current is the sync?
Lead form submissions typically appear in EZCRM within minutes.
Can leads be routed by campaign?
Yes, leads can be routed to different reps or teams based on which campaign or ad group they came from.
See the Google Ads Leads integration on your own pipeline.
30-minute demo, no slideware.