Before sales, business is more about customers and relationships. One of the crucial factors that attract huge sales is how these people relate to other people because relationships ultimately increase awareness about your business. Growing businesses is not an easy peasy game plus losing track of your leads and forgetting to follow up is another issue that is needed to be solved. The CRM funnel is an intuitive lead capturing approach that helps small businesses to create and manage their leads, build up their customer base, and boost their business.
CRM funnel allows you to distinguish between who is ready to buy your product and who is not interested. CRM funnel is used to track and interact with potential and current customers. Another valuable benefit of the CRM funnel is that it helps the business owners keep track of sales history, conversations, promotions, etc.
What is a CRM funnel?
CRM funnel is the process of transforming the leads into paying customers. It is also about maintaining after-sale relationships, by providing value to its customers timely.
The first step to designing a lead funnel is determining the number of stages and what action or step the lead needs to take, to move to the next stage.
Just like the shape of a funnel, you will experience that a sales funnel will have most of the leads at the top and less at the bottom.
A compatible CRM will then start tracking your leads automatically and their journey down each stage.
What are the stages of the CRM funnel?
- Awareness is created to pull in leads to your business. The prospect may have a problem and require a solution to the problem. Very common ways to attract lead is social media, email marketing, offline and online paid campaigns, and much more.
- In this stage, the lead expresses his interest in your product or your services by following you on social media and your contact page. He might even willingly give you his contact details in return for something like a webinar or an ebook.
- Here comes the stage when your lead decides on using your solution. They actively start analyzing your product and your competitors. This is also the stage when your salespeople start to get in touch with the lead.
- The final stage is here when the customer finally decides to make his mind up for your solution. If the prospectus is satisfied with your offerings, the lead finally buys your product and turns into your customer.
Benefits of using a CRM funnel for increased sales
There are great benefits that come with using a CRM funnel, for instance, You can automate your lead closing process resulting in rapid revenue generation. Let us take a look at some of the bonuses of having a proper CRM funnel.
The CRM funnel assists you in delivering the services in an enhanced manner. CRM allows you to get familiar with customers’ concerns by utilizing the software to enhance the interaction between you and your customers.
When it comes to knowing your customers’ behavior, the CRM funnel helps you well, it helps you understand the accurate time for introducing a product to your customers. One of the crucial resources for any organization is to save maximum time and the CRM funnel helps you not to waste time by dealing with not-so-compatible customers.
The CRM funnel helps you boost and increase your sales. CRM can increase your sales remarkably, with the information that you have about your customers stored in its cloud servers, still thinking about how crucial CRM is? Check here: 5 big reasons why CRM is a must
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